There was a fair amount of speculations about the new BlackBerry model and whether it is going to be a changing point for BlackBerry Ltd. Indeed, the company released a new model this autumn, the BlackBerry passport. Long before the sale started, critics debated on whether the new model will prevent the producer from bankruptcy. Luckily, according to IT and business news, it seems like Blackberry’s innovative model created a breakthrough for the firm; moreover, numerous comparisons of iPhone 6 and BlackBerry passport were created. At that point, while the demand on the new model exceeds expectations, the company appeared to start its recovery process; still the Blackberry’s CEO John S. Chen has attempted to assure the company’s success by connecting with Chinese firms like Lenovo and Xiaomi. Now, with the stock prices going up, the company expects “to actually grow again”, says Chen.

From my point of view, the company has all chances to regain the domestic and international recognition. Even though it will take quite a large amount of time and efforts to approach such leaders like Apple Inc. or Samsung group, the company’s CEO seems to have a good strategy and a proper control over the company, which, hopefully, allow him to reclaim the perception of being No. 1 phone for business people and customers who appreciate safety and comfortable typing.

References:

BlackBerry Passport puts company back on road to survival. (n.d.). Retrieved November 11, 2014 from http://www.pcpro.co.uk/news/enterprise/391570/blackberry-passport-puts-company-back-on-road-to-survival

BlackBerry Passport demand has exceeded expectations, Chen says. (n.d.). Retrieved November 11, 2014 from http://www.theglobeandmail.com/report-on-business/blackberry-passport-demand-has-exceeded-expectations-chen-says/article21147042/

BlackBerry CEO: ‘We will survive as a company’ – CNET. (n.d.). Retrieved November 11, 2014 from http://www.cnet.com/news/blackberry-ceo-we-will-survive-as-a-company/

News, C. (2014, November 10). BlackBerry stock up 6% after John Chen meets with Chinese firms. Retrieved November 11, 2014, from http://www.cbc.ca/news/business/blackberry-stock-up-6-after-john-chen-meets-with-chinese-firms-1.2830274