Monthly Archives: October 2011

On the purpose of making Sauder more active and increasing the communication between professors and sutdents, I think Sauder can design a phone app to achieve so. The phone app is like a BBS. In the BBS, not only should … Continue reading →

According to the Lieber Case, Lieber Light is standing in a disadvantageous competition with Vancouver Ligh, in which Vancouver Ligh provides a lower price than Lieber Light because it has 25% savings on variable cost. In order to deal with … Continue reading →

(Left is 4s, right is 4) I find that cusomers are very irrational when they see the good they extremely want to purchase. Then, impulse makes consumers think less and buy the goods immediately. According to my observation, an opportunity … Continue reading →