(Left is 4s, right is 4)
I find that cusomers are very irrational when they see the good they extremely want to purchase. Then, impulse makes consumers think less and buy the goods immediately.
According to my observation, an opportunity for firma is to make customers irrational and raise their impulse. Considered about the new Iphone released in 4th. Oct., I think the one challege for apple is how to convince people to give up the iphone4 in their hand and buy iphone4s which has few improvement in outlook. The solution is very simple–making customers irrational.
Firstly, Apple can drive people irrational by advertising. That is using limited-time advertising to show the main difference and improvement between 4s and 4, meanwhile introducing what more Iphone4s can bring to consumers than Iphone4.
Secondly, Apple should make use of costumers’ loyalty. Many people buy new iphone simply because it is Apple’s.
Last but not least, intentionally asking some people to be walking advertisement (especially in the BBS). The flaunt or recommendation from friends is more effective than other promotion. It can really drive people irrational and raise the impulse.
I hope Iphone4s can change the world again after Iphone4. 🙂