According to the Lieber Case, Lieber Light is standing in a disadvantageous competition with Vancouver Ligh, in which Vancouver Ligh provides a lower price than Lieber Light because it has 25% savings on variable cost.
In order to deal with the problem, personally I think Lieber needs investors. Firstly, investors could bring vast investment to Lieber Light. The rich capitalization means Lieber can allocate more money to enhance the brand value; innovate the new technology to cut the cost; promotion and so forth. Secondly, the investors themself will improve the transportation of delivery because the investors can bulid fatories and filliales in other places instead of only the current primary maket area. In this way, Lieber Ligh can grap more maket share which is lost due to the cost of transpotation. Thirdly, investors could make the business of Lieber Light more active and diverse. That is to say that every investor has different element and creativity which can be melt into the business.
I hope investors can help Lieber Light stand up.