Category Archives: Uncategorized

(Left is 4s, right is 4) I find that cusomers are very irrational when they see the good they extremely want to purchase. Then, impulse makes consumers think less and buy the goods immediately. According to my observation, an opportunity … Continue reading →

Starbucks and Conservation International Update The first company coming to my mind that relates to business ethics is Starbucks. Starbucks has a very high ethical standard and it calls its global responsibility as Ethical Sourcing.  “It’s our goal for all of our coffee … Continue reading →

The title is quoted from Gekko in Wall Street(1987).  Here the “sure things” is the most valuable commodity–that is information. Bud and Gekko were punished by the justice and law finally because they violated the business ethics which is collecting inside information and stock … Continue reading →

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