In their most recent photo ad, Samsung Mobile’s marketing department has taken advantage of the #bendgate scandal that has been causing Apple problems in the media. Their iPhone 6Plus has been reported to bend in the pockets of some its users. Never one to miss an opportunity to promote their own product while taking a jab at Apple, its products, and its followers, Samsung released the following picture:

“Curved, not bent”

Battle of the Giants: Apple iPhone 6Plus vs. Samsung Galaxy Note 3 (This one was fan-made)

However, this time it wasn’t only Samsung that was poking fun at the misfortunes of Apple, other companies followed suit as well with equally hilarious ads. Even though the situation isn’t as bad as the media makes it out to be and it’s a rare case for the iPhone 6Plus to bend, the bend gate situation generated a significant buzz on the web and inspired a handful of user-generated images and content mocking the situation as well.

The whole situation has been blown way out of proportion but goes to show how a small design flaw from Apple and clever marketing through social media can drastically affect the perceptions of millions of consumers in a short amount of time, especially if you’re a company like Apple that is constantly being watched and making products which have a release that is anticipated like no other company can replicate. According to Reuters.com, after the criticism that it received from the bend gate, Apple stock dropped around ~4% on Thursday, September 25th, which decreased their market value by nearly $23 billion.