In our modern society, more and more people are beginning to use smartphones. They are our communication device, access to social media, work tool, and entertainment center. However, what if you are not the only one that can see what is happening on that brightly lit screen? Phone providers all have access to your phone, so that includes what you search up on a daily basis, your location setting, and they even have a good estimate on when you go to sleep. Creepy enough? Nope, apparently many private information are sold to other major companies so they have an easier time advertising their product; according to the users personal interests and habits, they choose ads that are most relate-able to the user.
As a smartphone user myself, I was well aware of this phenomenon just like many other users. Yet, I still choose to give up part of my privacy for the useful little device that I am constantly holding, but, when does losing enough privacy becomes too much? When does a company’s profit motive becomes socially unacceptable? … I guess the answer lies somewhere around never. As long as the household is willing to put up with the high opportunity cost; and even if they are not, the market will always be unjust and immoral.