From this article in the Globe and Mail, it is noted that small businesses use more social media, and there are many evidences from the multiple surveys. I feel like this fact is very logical, social media is very inexpensive if not a free way to advertise products. Not only is it usable for marketing, it is also very realistic as many people are starting to use social media if not already. This is a more personal and efficient way to communicate with customers as well as reaching more potential costumers; increasing customer relationship and expanding currents and customer base. Small business are unlike larger firms where they can easily focus on one task and be more personal with customers. This also ties with the usage of social media, as the owners may start to merge their already existing social media profile with their new business life, creating much more intimacy with customers.

http://www.theglobeandmail.com/report-on-business/small-business/sb-marketing/advertising/small-businesses-more-social-media-savvy-survey-says/article15072616/