Online Marketing = Word of Mouth Marketing
I cannot stop thinking about my career every night before I fall asleep recently since it is the countdown for my graduation. I am quite sure that most 4th year undergraduates seem NOT ready for the challenges of establishing their own career. Majoring in both Finance and Marketing, I did internship in financial industries last two years. However, I feel that I am not so interested in being a banker or broker. I know many junior undergraduate may dream about working in investment banks, trust me, it is not as funny as you think and it is difficult to succeed unless you can sacrifice your time and life for it. Since I know working in investment bank is not what I want, I start to look for the other opportunities.
In this last semester of my university study, I chose to take an e-marketing course. With more knowledge of e-marketing accumulated, I kinda find the most suitable and starting point of my career.The other marketing course that I am taking right now is Marketing Application. I conducted a consumer survey regarding the dietitian service. One question in this survey asks about the way people seek for a dietitian. What out of our expectation is that most respondents reflected that they would seek for a good dietitian through either referrals or searching online (top 2 choices). See, the online marketing has changed the way people think and do. In past, consumers usually establish the trust and loyality of one product through their family and friends, this is what we know the original Would of Mouth Marketing. However, the development and evolution of Internet brought the great opportunities for most businesses. Since more and more people being attracted by Internet and started their trip online, the original Mouth of Word Marketing has moved to the Internet.
Everyday, every minute and every second, there are hundreds and thousands news being published online. People communicate each other conveniently and efficiently. Blogs, forum, chatting rooms, these online communication tools establish the strong connection between people. Now you can imagine that how fast people can share their experiences of one product online and how important their comments to your business.
In the Youtube video above, Stephanie Leffler, the senior VP of Network Solutions and Ryan Blair, the CEO of Pathconnect.com discussed about the power of online marketing and shared their experiences of how they succeed through conducting the marketing campaign by using the Internet. Hope you guys enjoy it.
