What’s IN Magazine

What’s IN Magazine is our current client for COMM464 E-Marketing’s term project. It is a local-based (Vancouver-based) lifestyle and entertainment magazine which is young and full of surprises. I have never heard of this magazine before until my team members decided to do online marketing plan for it. “umm, this magazine has a cool name” it is my first impression of it. I am not sure whether “IN” means “fashionable” in North America, but it has the meaning of “fashionable”, “cool” in Asia.

I remember my first time to navigate its website is in the mid of January this year. As I mention above, it is a young magazine and its website looks simple at that time with just a few pictures, no video, and most advertisement spots are vacant. Obviously, it has to establish its reputation in Vancouver and let more people, especially Chinese know it. According to the website visibility report of its website, we found that it has fairly low traffic and we know that it might be a big challenge for us to do online marketing plan for such a new magazine.

My team and I organized a meeting with the manager of What’s IN Magazine in the early March. It was a rainy day and the company is located far from Burnaby city center. I can not forget this trip since it took me almost 30 mins walking to the company in rainy day after I got off from the bus.  Honestly, as undergraduates, we never expected that our project client would have such a high expectation of our work. Steve, the manager of the magazine, patiently listened to our proposal of marketing plan and introduced its current business situation. He was open to our questions and treated us with respect. Suddenly I felt that I am doing the real marketing work for this company. It was so “IN” !

After that meeting, we kept in touch with Steve and modify our plan for almost a month. Today when I browse its website, I am so proud that it has created a fantastic website for readers. I watched all videos of celebrities’ interviews and read most articles on it. I see its fast growth and thus I really want to share my feeling with my friends.

Now you can get the free magazine in most Chinese restaurants and the other public places. Hope you guys enjoy reading it.