One of the most useful courses I took — e-Marketing
It might be my last blog post for e-marketing course but not my last post. Honestly, since COMM464 e-Marketing is an elective marketing course to me, I did not pay much attention on this course until I realized how amazing the course content is and how greatly Ivan teaches. I obtained a deep sight of today’s online market and its future trend, most importantly, I feel so great to apply what I learned from the course in my real life.
I am also taking another marketing elective course COMM468 Marketing Application this term. During the whole semester, my team need to make a comprehensive marketing plan for a client Collen. Collen is currently running a dietitian consulting company called At The Table Nutrition. However, since she is self-employed and lacks of sufficient funds, she hardly expand her business in Vancouver. According to the survey results, most people would like to find dietitian service through searching online. Therefore, my team came up to recommend that Collen should pay more attention on her online business. However, since no one except me takes e-Marketing, my team members feel quite helpless. Meanwhile, I learned how to run online business through Google Adword Campaign and how to increase the online visibility of one website, I used what I learned in COMM464 in this project. I updated the website visibility report and suggested several tactics based on the results of visibility report, and I also recommend that Collen should run her own Google Adword Campaign for her business. My recommendations surprised my team members, and those are just a small part of what I learned from my e-Marketing course.
As a last year undergraduate, I am planning to run my own event planning and business design business with my friend Laura. We met each other in UBC and fortunately we are both interested in event planning and designing. Therefore, during our preparation phrase, I am in charge of operate online business part. Through using social media and search “wedding in Vancouver” on SINA WEIBO (Chinese Twitter), I have already find two clients for wedding planning. Laura and me decided to use more online resource to start our business.
I will definitely recommend this course to my friends and keep reading Ivan’s great blog “Where is the puck?”. Thank All.
