I recently went grocery shopping to buy food for a Thanksgiving dinner and I was quite surprised when I realized how closely I had followed the evoked set model that was taught in class. This was most noticeable in my decision-making process when purchasing juice. I realize that buying juice is a relatively easy task, however I am a very inexperienced shopper.

When looking at all of the choices at the supermarket, I was first drawn to the brands that I had heard of, not considering those that I had never previously seen. Most of the choices were already disregarded. Next, I narrowed my potential list by filtering out the brands that were “unacceptable” to me. These included brands that my friends had previously told me to avoid, or brands that I previously had a bad experience drinking. Finally, I came to a decision and purchased a brand that I had known and found acceptable.

I found this particularly interesting because of how instinctive all of these steps were for me. The decisions were made quickly and it is only upon reflection that I realized that the evoked set model was very accurate. From this experience, I have began to be more aware of my purchasing habits and tendencies. Lastly, have a food Thanksgiving weekend!