I recently went grocery shopping to buy food for a Thanksgiving dinner and I was quite surprised when I realized how closely I had followed the evoked set model that was taught in class. This was most noticeable in my decision-making process when purchasing juice. I realize that buying juice is a relatively easy task, however I am a very inexperienced shopper.
When looking at all of the choices at the supermarket, I was first drawn to the brands that I had heard of, not considering those that I had never previously seen. Most of the choices were already disregarded. Next, I narrowed my potential list by filtering out the brands that were “unacceptable” to me. These included brands that my friends had previously told me to avoid, or brands that I previously had a bad experience drinking. Finally, I came to a decision and purchased a brand that I had known and found acceptable.
I found this particularly interesting because of how instinctive all of these steps were for me. The decisions were made quickly and it is only upon reflection that I realized that the evoked set model was very accurate. From this experience, I have began to be more aware of my purchasing habits and tendencies. Lastly, have a food Thanksgiving weekend!
Ahhh, cool how our minds work, hey? Nice to see you applying principles from class to your own experiences. Studying marketing will change you forever…
Keep up the good work. Maybe think about adding some images or a video to future posts to add interest.