Alvin Koo's Blog

In discussion of strategies and tactics, one of the most interesting and dynamic changes of tactics is Donald Trump’s introduction of Trump Tea. Whenever the Trump Organization is brought up people would relate it to real estate developments or entertainment resorts. However, Donald Trump is now introducing tea, a food product far from any relevance to the real estate industry. Without prior knowledge to the lecture on strategy and tactic, one would have assumed that Donald Trump was completely changing his business strategy by steering it towards the foods industry, but this was not the case. Introducing tea is just a tactic Donald Trump is using to address needs of a specific target market for a specific need. The Trump Tea is intended to please high-end businessmen who prefer a lifestyle where they can eat and drink the best. In the macro level the Trump Organization still remains concentrated in operations in the real estate market, tea can only be seen as just a side business. Other than producing quality drinks for the target market, the tea also reinforces the popularity of Donald Trump amongst the high-end users of this product, thus becoming a product of networking as well.

http://www.shoppingblog.com/blog/8181023