Zoella’s Youtube channel.
Meet Zoella. She’s Zoe Sugg, a British beauty vlogger. She has over 6 million subscribers on Youtube, making her a very attractive place for companies to advertise. A few posts back, I discussed why companies should use bloggers to write sponsored posts from WebBizIdea’s article. Continuing on with the second half of that article, we’ll look at how Zoella utilizes some of the top 10 examples of successful sponsored posts on her Youtube channel.
1) Tutorials.
These are especially great for demonstration purposes. Using a brand’s product in a tutorial shows consumers that the product actually works. This video on a Katniss Everdeen inspired braid was sponsored by All Things Hair.
2) Videos (hauls).
This particular haul was sponsored by BooHoo and involved a giveaway. When it comes to clothing, it’s helpful for brands if customers can see what their items look like on an actual moving person. Also, giveaways drive traffic – both to the Youtuber’s channel and the company’s website.
3) Partnerhips.
Here Zoe has partnered directly with Simple Skincare. She uses some of their products and also promotes their Skin Social Tumblr page. While this is a form of more outright advertising, Zoe remains true to her brand and her fans. Ultimately, she says that skincare isn’t her area of expertise, but Simple knows plenty about it and she is leveraging their knowledge to help her viewers.
These are just a few ways Zoe has been successfully building her Youtube brand with the help of companies. Through sponsored videos and partnerships, she’s been able to turn making videos from a hobby into a career and brands have been able to reach the teen girls segment.