For some odd reason, I started thinking about the Blackberry Playbook again. My parents said we’d buy one (or maybe multiple) when it comes out (because we’re all crazy Blackberry freak fans), and the thought of not lugging around a heavy Macbook to school (as opposed to the sleek, 1 lb Playbook) excited me!
(Look how thin that is!!!)
Then again, as my thoughts continued, I wondered, “what if the Playbook didn’t come out in time?” “What if the final product isn’t as good as it claims to be? I don’t want an iPad…I want the Playbook!”
Seems like I’m not the only one thinking about that…:
“There will also be a huge segment of users who don’t care about the iPad and are waiting for a PlayBook because they know their gadgets and they’re confident they’re buying a superior product.” (McInnes, 2010) (http://www.blackberrycool.com/2010/11/03/what-apps-are-going-to-perform-well-on-the-blackberry-playbook/)
Now that sounds like me.
And after reading that, it got me thinking about what we learned in Class 16 (Operations and Marketing). The forecast of demand refers to the probability distribution of a product, and a prediction of the market’s reaction to that certain product. Personally, I think the demand for the Playbook will be quite high right off the bat. Playbook keeners (like myself) are counting down the months and days till the release. Not to mention, RIM’s early announcement already creates a mood of anticipation for this product. If there are shortages or if it doesn’t come out by Q1 of 2011, don’t be surprised to find a riot going on (that is, in the stock market).
So hopefully, by the end of March, you’ll see me with the “breath-taking, professional” and LIGHT Playbook.