The dreadful news of Steve Job’s passing away shocked, without exaggeration, the entire world. Steve Jobs was a man of wonder and innovating ideas, with creativity that had no limits.
“Steve leaves behind a company that only he could have built“, is what Apple’s new CEO, Tim Cook, said in an email to all Apple employees following the tragic incident. Tim couldn’t have said it better. Apple’s dominant position as one of the tech leaders today is almost completely attributable to Steve’s ability to differentiate Apple from its feisty competitors. Apple is an internationally recognized brand, associated with being trendy, modern and cool. Apple products are fun, innovating, and easy-to-use. Apple is Apple. What more can I say?
After reading Sanna’s blog about Apple, I felt inspired to write my own on this trendy and awesome company. From a marketing point of view, Apple is probably one of the most interesting companies to dissect. Its outstanding ability to segment the market, target its most profitable consumers, and position itself in the firing hot market is absolutely impressive. Like Sanna had mentioned with reference to the Wall Street Journal article about Apple’s Genius Bar, their emphasis on understanding the customer’s needs ultimately drives Apple to providing full satisfaction for them, differentiating themselves with sensational products coupled with extraordinary customer service. Actually, two days ago, I paid a visit to the Apple store because my charger stopped working and was going to see if I could get it replaced. I have to say, the service I received from the employees, starting from when I entered to booking an appointment for technical support (on an iPad, which was really cool) to successfully getting a new charger (free of charge) was friendly and great. I walked out the Apple store a delighted customer.
#thankyouSteve
