Amah's Blog

Just as the last summer break started , the NHL playoffs commenced. Hockey devoted fans from every city cheered for their teams as they advanced in the playoffs.

A new type of advertisement that emerged due to the playoffs were the “History Will Be Made?” ads, showing a memorable/inspiring hockey goal during previous playoff games. They were being played religiously on sports channels! I think people really enjoyed these ads because of how they were presented to us – The memorable goal scored would be played in normal speed with commentary, and then slowly in reverse.

NHL teams began creating their own “History Will Be Mad” ads with their own players for their fans. I think these advertisements were a great marketing idea, allowing people to believe in and support their teams. This promotes the idea of buying merchandise (Jerseys, hats, etc) and attending / watching the hockey games within cities.