Amah's Blog

I was watching television the other day and saw two commericals – both by Armani. They created different advertisements to tailor to the demographic segments of their target market.

Marketing their jeans, Armani made advertisements featuring celebrities Megan Fox and Cristiano Ronaldo. Each ad showed the celebrity putting on their Armani jeans with a housecleaner/bus boy of the opposite gender admiring then. Pretty much no words are spoken in the entire ads – just a catchy tune. In essence, this forces the viewer (us) to stay glued to the commercial, seeing exactly what it is offering. The fact that Armani uses celebrities also makes us want to watch the ad.

I think these simple but effective ads will help boost their company’s position in the jean market, with advertisements for both male and female genders.