Amah's Blog

During the summer, Roger Video on West Boulevard in Kerrisdale ran out of business, leaving Blockbusters (which is directly beside it) to be the only movie rental store in the area. Rogers Video has been around for at least decade, but something must have made them leave.

I’m guessing its the demand for rental movies. Many people use torrents/streaming websites to watch tv shows and movies nowadays, therefore they don’t have the desire to rent movies when they’re able to watch them for free. Also, I’ve been noticing a lot of DvD Kiosks around, especially in convenient stores. You pay a lot less than at Rogers Video or Blockbusters and you don’t get charged as much for late fees, even if there is any. Some kiosk machines require you to return the movie, while others just expire after the determined due date.

With this “new” technology of renting movies out of kiosks, consumers see that this is less expensive and saves time. The people who rent at rogers video and those who rent via DvD Kiosks have the same demand (movie rental), but I think the one thing that differentiates them is the convenience and cost factor. Thus, I believe that DvD Kiosks are trying to target consumers who value availability of movies and their cheaper prices.