Amah's Blog

I was looking at Andrew Kwan‘s blog the other day and read about the “new” red olympic mittens. I agree with the fact that since the Olympics are over, the consumer demand for the mittens could have significantly decreased. Also, because the mitten actually changed in appearance because of legal reasons, people may not see a lot of value in the mitten compared to the original during the olympics.

At the moment, the demand is low for these mittens. The Bay or supplier should try to advertise the mittens more, alluding to how high in demand the mittens once were. I have never seen any advertisements for these “new” mittens. Maybe they should be promoted more. For instance, at bus stops, in busses, magazines, newspapers, etc.  Also, maybe they should try to find a new consumer segment, since the current olympic segment seems to be diminishing, even though that may be very difficult.