Amah's Blog

The other day, I was looking at the Canadian marketing blog and read an article on e-commerce.  Online shopping (E-commerce) seems to be another way for all companies to find another target market. I would say there are probably as many if not more online shoppers as there are normal store shoppers. Regular store shoppers can only shop during “store hours”. On the other hand, online shoppers can purchase their product whenever they please. There are no time restrictions when it comes to online shopping. However, there are shipping delays, which can be considered a con.

Return policies may also be easier at actual retailing stores, whereas it may be difficult for online users. I think that all companies (considering they are big enough)  should be open to online shopping. In a way, this doesn’t restrict their store hours. The customer can shop online if a store isn’t close geographically or if it’s actually closed.