The healthcare market presents a difficult market to dominate as there are numerous competitors: the public health care and private medical clinics. Referring to Porter’s Five Forces, we can conclude that buyer power and rivalry are the most crucial aspects in this market. There is high buyer power and substitute power as the patients hold the dominance of the need of medical services, and rivalry with other clinics has made it difficult for DataMed capture the a favourable portion of the patient market. (Appendix 1) Additionally, there is significant competition not just with private clinics but also public services that are increasing in quality. By targeting a specific niche market, DataMed will be able to increase the barriers to entry and reduce competition. DataMed is currently doing financially well and is seeking to provide quality services to it’s patients. The Chinese demographic is a largely profitable segment due to the growing presence and influence of the Chinese people as shown by the fact that currently 17% of the 2.5 million people in Metro Vancouver are ethnic Chinese with a CAGR at 9%. Therefore, DataMed intends to offer services towards Chinese tourists and immigrants that are temporary and permanently living in Vancouver. DataMed will also continue to serve their current patients and the rest of the Vancouver region population that are not Chinese. DataMed’s value proposition is: “For Chinese immigrants and visitors in Metro Vancouver, who seek non-emergency medical services and basic surgeries, DataMed is the biggest  medical clinic in Metro Vancouver that tailors its services  to Chinese immigrants and visitors.”