DataMed’s competitive strategy is differentiation focus with the target industry as the Chinese demographic. It is one of the top demographic for growth and they are consistently demanding more personalized services in a smaller clinic. There are very few medical clinics that are catered to the market of targeting Chinese visitors and immigrants. And the ones that are currently targeting this segment do not have the resources in staff and equipment at the scale that DataMed does.

Currently, DataMed has not changed their business strategy in the past 2 years and is aiming to leverage it’s current IT system to provide more effective care. To maintain a competitive advantage, DataMed will focuses on two key areas of the business process: customer service and marketing. DataMed currently has a electronic health record to record patient information, activity, history, and feedback. DataMed’s strategy is to target the Chinese Demographic by utilizing patient information to provide a more personal relationship. Therefore it is important to gather patient information, analyze, them and keep them confidential. By becoming aware of our patients’ needs, it will help providing medical services more conveniently, building more personalized relationships to facilitate long term patients. In regards to the marketing aspect, this is important to improving the company brand and exposure to acquiring new patients. With a good understanding of a sample size of what patients need and want. DataMed will be able execute campaigns specific to the season, medical concern, or trend. This will extend DataMed’s presence and potentially pull in more patients.