Single and lonely? Like coffee? Have no fear, Blenz is here! This Valentine’s
season, Blenz is launching the Red Band, a way for single people to connect with other single people in the city. The Red Band project was created from a lonely individual working at Blenz, claiming that Vancouver is “notorious for having more single people than there is rain” (Canada Post article)
Personally, I think that this is a good idea. Blenz has offered a unique opportunity for single people in Vancouver to meet new people, and potentially find yourself in a new relationship. The Red Band project will be able to offer single people in Vancouver a chance to meet other singles in a casual and comfortable setting.
So what’s this got to do with marketing? Well for starters, Blenz is satisfying the needs and wants of a segment of Vancouver’s population: the single men and women. In general, single people do not want to remain single for the rest of their lives. So basically, we all need to be in a relationship in some point in time or another. At the same time, I’m sure we all want to be in a relationship too. In this case, the Red Band project is targeting the individuals who need to be in a relationship (for women it would be because their biological clock is ticking) and wants (for both men and women who want to have a special someone in their lives).
So this month, if you’re single and lonely, hit up a Blenz and maybe you’ll meet your future special someone.