{"id":27,"date":"2011-02-06T13:23:38","date_gmt":"2011-02-06T21:23:38","guid":{"rendered":"https:\/\/blogs.ubc.ca\/amandalam\/?p=27"},"modified":"2011-02-16T15:14:47","modified_gmt":"2011-02-16T23:14:47","slug":"blenz-making-the-world-less-lonely-one-cup-at-a-time","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/amandalam\/2011\/02\/06\/blenz-making-the-world-less-lonely-one-cup-at-a-time\/","title":{"rendered":"Blenz: making the world less lonely, one cup at a time"},"content":{"rendered":"

Single and lonely? \u00a0Like coffee? \u00a0Have no fear, Blenz is here! \u00a0This Valentine’s<\/p>\n

\"\"<\/a><\/p>\n

season, Blenz is launching the Red Band, a way for single people to connect with other single people in the city. \u00a0The Red Band project was created from a lonely individual working at Blenz, claiming that Vancouver is “notorious for having more single people than there is rain” (Canada Post article<\/a>)<\/p>\n

Personally, I think that this is a good idea. Blenz has offered a unique opportunity for single people in Vancouver to meet new people, and potentially find yourself in a new relationship. \u00a0The Red Band project will be able to offer single people in Vancouver a chance to meet other singles in a casual and comfortable setting.<\/p>\n

So what’s this got to do with marketing? \u00a0Well for starters, Blenz is satisfying the needs and wants of a segment of Vancouver’s population: the single men and women. \u00a0In general, single people do not want to remain single for the rest of their lives. \u00a0So basically, we all need to be in a relationship in some point in time or another. \u00a0At the same time, I’m sure we all want to be in a relationship too. \u00a0In this case, the Red Band project is targeting the individuals who need to be in a relationship (for women it would be because their biological clock is ticking) and wants (for both men and women who want to have a special someone in their lives).<\/p>\n

So this month, if you’re single and lonely, hit up a Blenz and maybe you’ll meet your future special someone.<\/p>\n","protected":false},"excerpt":{"rendered":"

Single and lonely? \u00a0Like coffee? \u00a0Have no fear, Blenz is here! \u00a0This Valentine’s season, Blenz is launching the Red Band, a way for single people to connect with other single people in the city. \u00a0The Red Band project was created … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":5456,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[141],"tags":[],"class_list":["post-27","post","type-post","status-publish","format-standard","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/amandalam\/wp-json\/wp\/v2\/posts\/27","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/amandalam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/amandalam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/amandalam\/wp-json\/wp\/v2\/users\/5456"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/amandalam\/wp-json\/wp\/v2\/comments?post=27"}],"version-history":[{"count":10,"href":"https:\/\/blogs.ubc.ca\/amandalam\/wp-json\/wp\/v2\/posts\/27\/revisions"}],"predecessor-version":[{"id":61,"href":"https:\/\/blogs.ubc.ca\/amandalam\/wp-json\/wp\/v2\/posts\/27\/revisions\/61"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/amandalam\/wp-json\/wp\/v2\/media?parent=27"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/amandalam\/wp-json\/wp\/v2\/categories?post=27"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/amandalam\/wp-json\/wp\/v2\/tags?post=27"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}