Frozen yogurt is once again experiencing growth and rise in popularity, but this time there’s a new twist. As explained in this article, brands such as Pinkberry, Menchie’s and Yogurty’s are opening up stores in urban centers across North America. Menchie’s and Yogurty’s allow customers to grab a cup, mix and match flavours to their heart’s delight, choose the quantity and variety of toppings, add different sauces, and pay by weight. Pinkberry has its servers build the dessert at the customer’s request and charges per size of the yogurt cup. Also, they are catering to more health conscious consumers by offering low or non-fat and sugar free flavours as well as fruit and granola toppings.
Self-serve frozen yogurt capitalizes on the growing marketing trend of personalization. By letting their customers make personalized choices, these frozen yogurt brands are getting consumers to associate a unique, individual experience with the brands, building brand loyalty. Even Yogen Fruz is renovating to include new self-serve machines in order to compete in this market. Today’s young consumers are pushing this marketing change with their desire for services and products that they can customize to their tastes. We are increasingly unwilling to settle for what’s readily made for the masses.