{"id":174,"date":"2012-11-16T15:23:41","date_gmt":"2012-11-16T22:23:41","guid":{"rendered":"https:\/\/blogs.ubc.ca\/amandalee\/?p=174"},"modified":"2012-11-19T08:04:39","modified_gmt":"2012-11-19T15:04:39","slug":"daniel-ek-successfully-reshaping-online-music","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/amandalee\/2012\/11\/16\/daniel-ek-successfully-reshaping-online-music\/","title":{"rendered":"Daniel Ek: Successfully Reshaping Online Music"},"content":{"rendered":"<p style=\"text-align: left;\"><strong><a href=\"http:\/\/blogg.metro.se\/prylbloggen\/files\/2011\/09\/Spotify_Daniel_Ek.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"Daniel Ek, Spotify CEO &amp; Co-Founder\" src=\"http:\/\/blogg.metro.se\/prylbloggen\/files\/2011\/09\/Spotify_Daniel_Ek.jpg\" alt=\"\" width=\"500\" height=\"291\" \/><\/a><\/strong><\/p>\n<p style=\"text-align: left;\"><strong><a title=\"Biographies- Spotify\" href=\"http:\/\/www.spotify.com\/int\/about-us\/press\/biographies\/   \" target=\"_blank\">Daniel Ek<\/a><\/strong> is a serial\u00a0entrepreneur from Sweden.\u00a0 He taught himself how to code, which allowed him to start his own web development company and rake in thousands of dollars at 14. After quitting college, he started Advertigo, an online marketing company, which was\u00a0acquired\u00a0by Swedish company TradeDoubler. In 2006, he co-founded the music site <a title=\"Spotify\" href=\"http:\/\/www.spotify.com\/int\/\" target=\"_blank\">Spotify<\/a>. Ek, now 29 and CEO, is on track to raise $220 million from prominent investors, raising Spotify&#8217;s value to $4 billion.\u00a0What interests me most about Ek is not his young age or the money he has earned, but that he has created a strong rival for iTunes. \u00a0Spotify is a<em> legal<\/em> music service that allows users to search and stream music on demand to their mobile devices for $5 or $10 a month. Every time a track is played on the site, artists and their labels are paid a royalty. However, there&#8217;s no need to have an Apple device or to download and pay per song\/album as iTunes requires. Today, Spotify is highly popular in Europe and is growing in the U.S. It now has over 3 million\u00a0subscribers worldwide.\u00a0 Essentially, Ek has found success by reshaping the online music service industry to make it easier for people to listen to music and pay for it, rather than to steal it.<\/p>\n<p>Web Resources:<\/p>\n<p><a title=\"30 Under 30: Daniek Ek, Spotify- Inc.com\" href=\"http:\/\/www.inc.com\/30under30\/burt-helm\/daniel-ek-founder-of-spotify.html\" target=\"_blank\">http:\/\/www.inc.com\/30under30\/burt-helm\/daniel-ek-founder-of-spotify.html<\/a><\/p>\n<p><a title=\"Spotify's Financing Is Said to Lift Value to $4 Billion -NYTimes.com\" href=\"http:\/\/dealbook.nytimes.com\/2012\/05\/17\/spotify-is-raising-millions-in-a-deal-that-would-value-it-at-4-billion\/\" target=\"_blank\">http:\/\/dealbook.nytimes.com\/2012\/05\/17\/spotify-is-raising-millions-in-a-deal-that-would-value-it-at-4-billion\/<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Daniel Ek is a serial\u00a0entrepreneur from Sweden.\u00a0 He taught himself how to code, which allowed him to start his own web development company and rake in thousands of dollars at 14. After quitting college, he started Advertigo, an online marketing company, which was\u00a0acquired\u00a0by Swedish company TradeDoubler. In 2006, he co-founded the music site Spotify. Ek, [&hellip;]<\/p>\n","protected":false},"author":14007,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-174","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/amandalee\/wp-json\/wp\/v2\/posts\/174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/amandalee\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/amandalee\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/amandalee\/wp-json\/wp\/v2\/users\/14007"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/amandalee\/wp-json\/wp\/v2\/comments?post=174"}],"version-history":[{"count":9,"href":"https:\/\/blogs.ubc.ca\/amandalee\/wp-json\/wp\/v2\/posts\/174\/revisions"}],"predecessor-version":[{"id":209,"href":"https:\/\/blogs.ubc.ca\/amandalee\/wp-json\/wp\/v2\/posts\/174\/revisions\/209"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/amandalee\/wp-json\/wp\/v2\/media?parent=174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/amandalee\/wp-json\/wp\/v2\/categories?post=174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/amandalee\/wp-json\/wp\/v2\/tags?post=174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}