Amanda Liu

Wearing or using branded items have become a popular topic in our today’s society. Some people believe it’s not necessary to purchase designer brands because they are extremely overpriced and a waste of money to spend enormous amount of  our hard earn money towards branded products where you could almost get the same thing or similar styles somewhere else for relatively cheaper price and better deal. I agreed to those who stand their opinions until recently, I was browsing on internet trying to shop online, and suddenly came through these ads that my friend sent me. All I can say is those campaign ads of Designer brands are excellent representatives for the companies because itself could already explain the reasons behind the expensive prices it offers to consumers.

These ads of Balenciaga have successfully captured all the perceived values that the majorities seek when purchasing products. I could see high quality, exclusively fashionable, and considerably be the root of where new fashion arises.  It is quite incredible to see these designers turning a patterned fabric that would be hard to design into an extravagant piece of clothing. Not only the design has turned it into a masterpiece, but also the cutting and the seam line make it exceptionally unique and durable. If we just compare these clothing to the ones in Zellers, Old Navy, or even Winners, it would be difficult to find something that would equally match the quality and the fashion. Therefore, designer brands have differentiated themselves in a way that they offer many valuable qualities that consumers weigh heavily on relative to other attributes and consumers could seek numerous benefits over costs.

However, not everyone buys clothing or bags from particular designer brand just because they like it, but several factors could have influenced their purchasing behaviour.  For example, social trend, friends, culture, are some of many aspects that could have impact on consumers’ behaviours. Many people today try to follow the fashion trend, purchasing anything that’s popular among friends, in society, and even culture. They tend to feel pressured and obligated to purchase almost anything that their friends, family or even strangers have, so they feel like they fit in the group that consumers belong to, and most importantly, today’s society.