Posted in Uncategorized on Mar 31st, 2011 1 Comment »
In this blog, I will be commenting on an external link blog that is about Hermès Fashion marketing strategy written by Macala Wright. Before I head off to comment on Hermès marketing techniques, I will first provide a brief summary of the article. Macala Wright has mentioned that Hermès is a brand that doesn’t adjust […]
Posted in Uncategorized on Mar 24th, 2011 No Comments »
Two classes ago, we were learning about promotion- getting the right message to the right audience through the right media. The professor provided a detail lecture about the communication process that takes place between the company and consumers. When I was browsing and reading through my peers’ blog, I saw Iris Chen’s blog. She related […]
Posted in Uncategorized on Mar 17th, 2011 No Comments »
As I was reviewing my classmates’ marketing blog, I came across Jerry Chung’s blog entry on “Hello Kitty @ Sephora”. I agree that it is a creative marketing idea in many ways. It catches a lot of people’s attention; in fact it sure did grab mine when I was shopping at Richmond centre and Metro […]
Posted in Uncategorized on Mar 10th, 2011 No Comments »
In class, we were talking about distribution, where it means all the activities required to get the right product to the right place at the right time. I found this apple advertisement that illustrates the concept of distribution to the right people, right time, etc. because it shows that PC has a lot of problems […]
Posted in Uncategorized on Mar 3rd, 2011 No Comments »
Yesterday after all my midterms were done, I had the time to catch up with the most current season of American Idol. One of the contestants, Chris Medina, not only caught my attention with his singing and vocal talent, but also to his heart-breaking story. Chris Medina had been together with his girlfriend, Juliana, for […]