Posted in Uncategorized on Mar 31st, 2011 1 Comment »
In this blog, I will be commenting on an external link blog that is about Hermès Fashion marketing strategy written by Macala Wright. Before I head off to comment on Hermès marketing techniques, I will first provide a brief summary of the article. Macala Wright has mentioned that Hermès is a brand that doesn’t adjust […]
Posted in Uncategorized on Mar 24th, 2011 No Comments »
Two classes ago, we were learning about promotion- getting the right message to the right audience through the right media. The professor provided a detail lecture about the communication process that takes place between the company and consumers. When I was browsing and reading through my peers’ blog, I saw Iris Chen’s blog. She related […]
Posted in Uncategorized on Mar 17th, 2011 No Comments »
As I was reviewing my classmates’ marketing blog, I came across Jerry Chung’s blog entry on “Hello Kitty @ Sephora”. I agree that it is a creative marketing idea in many ways. It catches a lot of people’s attention; in fact it sure did grab mine when I was shopping at Richmond centre and Metro […]
Posted in Uncategorized on Mar 10th, 2011 No Comments »
In class, we were talking about distribution, where it means all the activities required to get the right product to the right place at the right time. I found this apple advertisement that illustrates the concept of distribution to the right people, right time, etc. because it shows that PC has a lot of problems […]
Posted in Uncategorized on Mar 3rd, 2011 No Comments »
Yesterday after all my midterms were done, I had the time to catch up with the most current season of American Idol. One of the contestants, Chris Medina, not only caught my attention with his singing and vocal talent, but also to his heart-breaking story. Chris Medina had been together with his girlfriend, Juliana, for […]
Posted in Uncategorized on Feb 23rd, 2011 No Comments »
Groupon has offered good deals to many people, encouraging them to be more involved in purchasing activities and participate in the market ever before. Basically, Groupon is a website that features great and unbeatable deals on any purchases such as restaurants, salons, theatre, food, clothes, groceries, etc. in the city you live in. I believe […]
Posted in Uncategorized on Feb 10th, 2011 No Comments »
I had a MIS (Management information system) group project, where we are the representatives of the company that we were assigned to in class and we were supposed to find strategies to improve the firm and assist them in reaching their missions and target markets. Through this project, I have used my marketing knowledge from […]
Posted in Uncategorized on Feb 2nd, 2011 No Comments »
Wearing or using branded items have become a popular topic in our today’s society. Some people believe it’s not necessary to purchase designer brands because they are extremely overpriced and a waste of money to spend enormous amount of our hard earn money towards branded products where you could almost get the same thing or […]
Posted in Uncategorized on Jan 26th, 2011 1 Comment »
After watching this video clip, I thought this commercial was a joke or maybe a parody of K-fee’s beverage commercial shot by others to prank whoever clicks on this clip on Youtube. However, I was surprised and in fact speechless when I found out that this video clip is the ORIGINAL version of K-fee’s commercial […]
Posted in Uncategorized on Jan 19th, 2011 No Comments »
Every day as I commute to school by public transportation such as Translink, and Canada line, I always come across and see advertisements with non-celebrative people on ads endorsing for a wide range of products or services. For example, I usually see an ad campaign mounted on Canada line’s skytrain from a travel agency, using […]