The US based company is trying to battle back from a $192 million loss in the most recent quarter.
In my fellow classmate Brodie Woods’s blog, he discussed his recommendations for Sprint in regards to their attempt to have a big turnaround from their $192 million loss in the most recent quarter. Brodie stated in his post: “Going forward Sprint needs to primarily deal with their massive loss of costumers and try to build long term subscriber growth.” I could not agree more with this statement, as this is the largest problem Sprint is facing as of right now. The key reason Sprint is “in the red” when it comes to profits is because of their poor customer relationship aspect of their business model. Referring again to Brodie’s post, he went on to add: “Sprint was ranked dead last in customer satisfaction for poor service, reception, and reliability.”
In my opinion, customer service is one of the most important aspects to having a successful company that lasts in the long run. Companies such as Amazon, Google, and Samsung are amongst those with the highest customer satisfaction ratings and their success speaks for itself. If Sprint is serious about wanting to make this big turnaround that they have been dreaming about into a reality, I recommend they invest most of their time into their customer service department. By doing so, they will immediately begin doing damage control to their poor customer relationships aspect of their company, and as a result, they will be strengthening their business model, which is the perfect beginning point to lead a large turnaround and to competing with top notch competitors.
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