Being an avid sugar consumer since I was an infant, I began to question why I ate and drink some of the things I do. Then it hit me; marketing. The amount of money used and the marketing sold to the public and bought by everyone is insane. Pondering of how brands like Kellogg’s, Pepsi and Coke do it, the answer became clear; the brands divide their consumers and then preach to the targets.

Coca-Cola is one of the only pops I consider to drink and has become a household name all over the world. According to the Atlantic, 

Commercial by Coca-Cola -Coke can make anything better. 

https://www.youtube.com/watch?v=ibgvkXm9Qkc

Coca-Cola spent $269 million just this past year on advertising their drink. Coca-Cola’s success is largely due to the fact their socio-demographic views extend to all ages, whereas most brands target only a piece of the pie.

I believe marketing falls hand in hand with accounting. Without marketing your product is never heard of and without accounting, you never know how much to spend or where to invest the money. In my opinion, a brand will do better if it segments and targets a larger demographic, (i.e to all ages and genders). The brand must create a nostalgic and everlasting taste or bold image embedded into one’s mind. Marketing to get the product off of the shelf should be the gateway for the marketers. After a consumer has had it, “the brand is what [they’ll] tell [their] friends about afterwards”-Mark Hurst. In my opinion, if your product is really good, the product should market itself.