In a recent article on CBC news, it was discovered that the number of wineries in BC is growing rapidly.
In fact, the number of wineries and wine producers in the BC area seems to be increasing on a monthly basis. The issue that arises with this runs deeper than increased competition. With optimal land running at about $40 000/hectare, wine producers are forced to either settle for cheaper land that may not be up to par, or raise the prices of their wine. Currently, it costs about $3-4 to produce a bottle, but that could increase with the battle for good land.
The question I am beginning to ask is why the sudden increase in wine producers? BC is full of excellent wineries and there are over 200, so why do people believe it is a good decision to establish a business in an almost saturated environment? Although there are many different wines that can be produced, what are these wineries’ PoDs and how can they manage to stay afloat when there are 100 other wineries producing similar products?
While it is a risky path to make wineries in expensive areas as prices will potentially surpass the price of imported wines, BC is still a generally small wine producing area, and producers hope that the influx of activity will put them on the international map.
For more information, Click Here.