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It was just released that Honda Motor Company is recalling CR-Vs sold between 2002-2006 as there is a higher risk that the car may catch fire.

The Honda CR-V has been recalled due to safety risks

In a safety oversight, models between these years could catch fire if liquid gets through the window and contacts the car’s power switch. Honda is beginning to contact owners and will install a guard free of charge to reduce the risk of this. Cars are not products like soda where a person can easily purchase multiple goods and change their preferences often; they are long term investments which greatly increases customer loyalty. Personally, in my extended family, 6 Toyota Camrys have been purchased over the past decade. In fact, my own mother drives a 2004 Honda CR-V and has claimed that she will never buy a different car. With customers who have a great deal of loyalty, how will this affect Honda’s sales? Not only that, but how is it that Honda was able to be marketed as a safe, family car while this went unnoticed for 5 years? One of the main target markets for Honda, and especially the CR-V, is mothers with children who are looking for a safe and comfortable suburban car. I can’t see how many mothers would want an unreliable car that needed to be recalled. Honda is also under fire regarding unsafe Honda Pilots, Accords and Odysseys. Click Here to learn more about the recall. 

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