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Samsung’s Smartphone Sales Soar

It is no secret that Samsung has been doing exceptionally well in the smartphone department over the past year, making it Apple’s biggest competition with 31% of the global smartphone market.

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In fact, the Galaxy phones are doing so well, that Samsung has hit record high sales, with its July-September net profit in 2012 double what it was in 2011, despite the release of the disappointing iPhone 5. Samsung has done so well that it has experienced a 91% profit increase in a seemingly over saturated smartphone universe. With the announcement of the iPad mini and record sales, Samsung hopes to focus more on selling tablets in the next year.
Samsung’s ability to succeed in multiple departments are a huge reason they are such a contender in the race against Apple, as Samsung is the largest computer chip manufacturer and the largest smartphone distributer in China. What makes Samsung so special? With BlackBerry out of the picture, and people angry over Apple’s lack of innovation, partnered with the release of Windows 8, Samsung is one of the only viable options for people looking for a reliable smartphone in a society that demands it. Their success is largely due to the fact that they are able to respond quickly and efficiently to consumer needs in a rapidly changing technology driven society, which is not only a point of difference, but also a testament to their operations and strategic team, who monitor the changes in consumer desires.

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