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Target hits the mark

With all the recent fuss over Target stores opening across Canada, putting local businesses such as Zellers and Wal-Mart at risk, I naturally assumed that the opening of the famous American conglomerate would be bad news for Canadian business.

Target will hit the Canadian market by 2013

However, I find my opinion to have altered after reading a blog post by Ben Gardiner, another Comm 101 student at UBC. The analysis of  a Canadian Business article supports claims that Target will not harm, but actually help stimulate the Canadian economy. With the implementation of this highly affordable store in various malls across the country, Target claims that their stores will attract Canadians to the stores, and in turn, the malls they are located in, creating the desire for them to purchase more from Target and stores in close proximity. With the economic downfall in 2008, many Canadians have been deterred from shopping as much as they used to, which has led many businesses to suffer financially.
 
On top of that, Target has made numerous claims regarding their commitment to contributing to the community, with over 5% of sales spent directly on community outreach. To have a wealthy and successful company that is committed to corporate responsibility on this side of the border helping our community could be a great benefit. Granted, there are the negatives of having one of Canada’s oldest companies, HBC, be threatened, but the benefits of Target are quite clear.
 
Check out how many Canadians feel about the American giant stepping in to provide consumers with cheaper goods in this video!

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