As a British luxury vehicle brand, Jaguar and land rover is quite popular in Chinese high-end market. Chery as the most famous Chinese local brand owns a huge proportion of the local market. The 1 million joint venture between these to company brings them to a milestone.
The establishment of the manufacturing plant indicates that Jaguars and Land Rovers cars will be manufactured in china, in other words fewer cars are being shipped from foreign countries, so the shipping cost could be eliminated and more profit on each car could be made. At the same time, chery is able to benefit from this double-win partnership as well; it could get some technology help from the higher-level foreign company. Jaguar takes a huge step to explore further its Chinese market.
Reference:http://www.scottishdailyexpress.co.uk/posts/view/358989/Jaguar-building-new-plant-in-China
7 replies on “Jaguar building new plant in China”
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