Cyber Bazaar

e-Marketing blog

TOP 50 websites:Comparing September & October (2012) rankings

without comments

Here’s a brief synopsis of US web activity for the month of October, as published by com.Score Inc., a leader in measuring digital world metrics. The results suggest that politics was the key web traffics driver and deciding factor for the most visited website in this month, on account of the US presidential elections. This is easy to guess, given the mention of many political sites in the October list,as opposed to the September list. The press release from com.Score also mention retail sites being visited second most frequently after politics, as “mericans shopped for Halloween and other holiday gifts.

As per com.Score’sreport, US Presidential campaign propelled record crowd to political news sites, up by 30% from September. Huffpost politics ranked # 1 in the category while BarrackObama.com ranked #4 in the category.

Flowers,gifts and greetings represented the fastest growing category in October,growing 31% from September. Partycity.com was ranked #1 in the spot, being the most popular Halloween e-tailer for the month,up by a whopping 103% from last month.Babylon.com, the translation software website saw an increase of  63% web traffic from September,followed by TheDailyBeast.com (up 59%). Toy sites saw a rise in traffic volumes,10% more than that of September. Apparel sites benefited from the holiday season as well, growing by 9% over this period.

Google sites ranked #1 in October, followed by Yahoo,Microsoft and FB respectively. Microsoft climbed one spot from September to keep Yahoo down at # 3. Pinterest made a debut entry in the top 50 list in September and managed to climb to # 46. Other social networking sites to feature in the list are Linked In # 24(from #26 in September) and Twitter # 25 (from #27).

Ad-Focus Ranking

Among syndicated Ad Focus entities, ShareThis ranked first, reaching 94.5% of online Americans in September. Google was second with 83.4% reach, followed by Outbrain with 77.4%, Yahoo Sites with 77.2%, and Facebook with 67.9% (down by .5% from September)
Among Advertising Networks and Buy Side Networks, Google Ad Network ranked No. 1 with a 93.7% reach, followed by Specific Media (85.2%),  AOL Advertising (84.8) and Genome From Yahoo (beating AT&T networks to be at #5 with 83.3% reach)

Among DSPs, SSPs, and Ad Exchanges, Project REVV Platform reached 96.9% of Americans online,maintaining its last month’s performance.

 

 

 

Written by amitavpradhan

November 26th, 2012 at 12:12 am

Posted in Uncategorized

Leave a Reply

Spam prevention powered by Akismet