![\"\"](\"https:\/\/blogs.ubc.ca\/amsconfidential\/files\/2010\/01\/sweatshop.jpg\" "\\"sweatshop\\"")
<\/a>This seemed like a better idea in the strategy meeting.<\/p><\/div>\n
In these dizzying times, it can be hard to properly analyze campaign media sources.\u00a0 That’s why, after the jump, we’ve given you our Handy Dandy Campaign Poster Field Guide.\u00a0 It’s the<\/em> definitive resource to identifying, classifying, and ultimately analyzing the campaign materials with which you’re about to be, for lack of a better term, flyerfucked.<\/p>\n Should you, by the way, notice that we’ve an important subgroup, let us know in the comments.\u00a0 Did I mention we love the shit out of comments? OH BOY COMMENTS.<\/p>\n FYI: Use of campaign materials for the purposes of this post does not constitute an endorsement in any way, shape, or form.\u00a0 Duh.<\/em><\/p>\n The Classic<\/strong><\/p>\n The Classic poster is the simplest type, providing viewers with key pieces of information only: a great big headshot, preferably outdoors; a name; and a position.\u00a0 Sometimes\u2014but not always\u2014these posters will make prominent use of action verbs, like ‘VOTE’ or ‘CHOOSE’ or ‘SCREW’<\/span>.<\/p>\n Pros:<\/strong> Simple message, uncomplicated text.\u00a0 Great for branding a candidate or familiarizing voters with their name.\u00a0 Easily stolen, placed on bedroom ceiling for secretive nighttime viewing.<\/p>\n Cons: <\/strong>Low on information.\u00a0 Pictures not always as flattering as candidates might believe.\u00a0 Lots of empty space provides better graffitti, defacement opportunities.\u00a0 (NB: AMS Confidential does not encourage defacement of candidate materials, except in the comfort & privacy of your own home, or in MS Paint.)<\/p>\n The Talking Point\/The TMI The Talking Point poster, and its cousin, the TMI, are characterized by their emphasis on information.\u00a0 One or two major differences exist in this category.\u00a0 Whereas the Talking Point (see above) makes judicious use of prioritized information, setting forth a few key points which are subordinate to candidate name & picture, the TMI requires a longer reading time.\u00a0 It conveys more information, but is less effective at a glance.<\/p>\n Pros: <\/strong>Conveys platform to students who wouldn’t attend debates\/check website.\u00a0 Still fun to look at.\u00a0 Allows evaluation of candidate’s design skills.\u00a0 Entertains voters in line for bathroom, to enter classroom, etc.\u00a0 Can be combined with other poster types.<\/p>\n Cons: <\/strong>Requires time to fully absorb.\u00a0 Talking points easily criticized as misleading.\u00a0 Occasionally, information overload.\u00a0 High likelihood that more than 3 fonts and\/or ‘interesting’ typeface will be used.<\/p>\n The Golden Boy<\/strong><\/p>\n The Golden Boy (or girl) works from the Socialist handbook of politicking\u2014he or she uses a higher-level and -quality shot than their competition, and makes it the focus of the poster.\u00a0 Candidates who aspire to Golden status gaze warmly into something, be it our eyes or the future.<\/p>\n Pros:<\/strong> Heartwarming, often dreamy.\u00a0 Gives one a sense of calm and security.\u00a0 Generally combined with the Talking Point to provide a good mix of information & visual stimulation.<\/p>\n Cons: <\/strong>If not handled correctly, schlocky as all get out.\u00a0 Strong possibility that candidates will try to cast their opponents in a less golden light.\u00a0 Candidate may be taking him\/herself too seriously.<\/p>\n Lookalikes: <\/strong>the New Hope.\u00a0 Yeah, we’re looking at you, Sean Kim, with your Obama posters.\u00a0 You don’t fool us with that sheepish look, no matter how adorable it is.<\/p>\n The Fun One: <\/strong><\/p>\n Candidates who put up a ‘fun’ or ‘kooky’ poster may be trying to set themselves apart from their opponents or emphasize their approachability\/concern for students\/commitment to communication\/etc.\u00a0 It’s the postering exclamation point.\u00a0 Like the Golden Boy, the Fun Guy relies largely on their photographer to communicate their message, although serious text is important to present a complete message.<\/p>\n Pros: <\/strong>Like the Golden Boy, heartwarming, often dreamy.\u00a0 Inviting to first-time voters, some (but not all) jaded hacks.\u00a0 Possible nice contrast with srs business text = more complete picture of candidate.<\/p>\n<\/a><\/p>\n
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