A couple of weeks ago, Google unveiled its newest smartphone in an effort to challenge Apple in the high end of the market. From design to branding to marketing and assembling, Google has spearheaded the entire process, and you’ll notice how similar it is to other bestselling smartphones.

But the real question is: what’s the real reason behind Google pursuing this less-profitable side of business?

We all know that Google is the master of algorithms, so why have they stepped out of their comfort zone and ventured into the smartphone business?

Let’s step back and take a closer look at the Google Pixel.

Certainly, the phone’s charging speed is off the charts but the real difference lies in its artificial intelligence (AI), also known as the Google Assistant. The Google Assistant is like Apple’s Siri, allowing users to carry natural conversations to find answers and get things done on their phone.

So really, the release of the Google Pixel wasn’t to compete head-to-head with competitors like Apple and Samsung, it was really just a big PR stunt to push consumer demand towards AI.

So how does AI come into play with digital marketing? Here are some cool examples:

Personalized Content Suggestions

Content suggestions for blog posts are computer-generated and personalized to each individual reader through their browsing history using AI. Meaning you no longer need to write your own calls to actions, AI will do it for you!

Virtual Shopping Assistant

AI-inspired virtual shopping assistants are a thing now and they help customers find specific products based on their preference and also answer any questions they may have. Brands are now using AI as a tool to boost customer experience by being available 24/7.

Optimization

AI-based tools are far more effective than traditional AB testing tools and will help you boost conversion rates faster than ever before. It does this through a process called “machine learning” and involves evolving algorithms that lets you test multiple page elements at once.

 

Chatbots and Messaging

Messenger apps like the Facebook messenger are now being used by companies to help customers book flights, make purchases, etc. You essentially talk to a “chatbot” instead of for example, a flight agency to book a flight!

So, is there anything AI can’t do?

AI is becoming somewhat of a revolutionary tool, so much that Google went as far to release the Pixel phone – and this is only the beginning. What are your thoughts on AI? Reply in the comments below!