Monthly Archives: September 2013

Apple introduces two new iPhones, creating more options.

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Apple’s recent release of it’s new phones included a cheaper version of the iPhone 5.  This phone, called the iPhone 5C was made as a lower-end smart phone, which is arguable considering their still relatively expensive cost of $599 without a contract. I read about this phone and think of it as a phone made for preteens and teens. It gives parents a cheaper option for their children, and with the bright new colours, and 8 megapixel camera with live photo filters, it seems very much like a phone geared towards the younger market.

Apple’s new iPhone 5C

I think Apple is making a smart move creating two different smart phones that both carry Apple’s prestigious “iPhone” title, but are geared towards two different markets. It increases Apple’s revenue streams because it is allowing a cheaper option for those who do not wish to spend so much more money for Apple’s iPhones. Apple also keeps a phone that is seen as the top-teir smart phone, and as the next-best-thing. Apple is always thinking of ways to be new and innovative, this gives them an advantage.

“Apple unveils 2 new iPhones including cheaper model.” www.cbc.ca. N.p., 10 Sept. 2013. Web. 22 Sept. 2013. <http://www.cbc.ca/news/technology/apple-unveils-2-new-iphones-including-cheaper-model-1.1700973>.

Business Ethics: Turmoil Over 9/11 Advertising, My Opinions.

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On days such as today, September 11th, business ethics are often tested. Sometimes companies seem to forget how personally people can take references to these tragic events. We often hear about companies that have offended many people with their actions pertaining to crises and controversial topics. I spent some time reading and thinking about a news article I discovered on www.cbc.ca, about this very topic:

http://www.cbc.ca/newsblogs/yourcommunity/2013/09/911-anniversary-advertising-fails-provoke-outrage.html

Poor judgement?

I believe that although these companies may have been attempting a sincere way of remembering and honouring the events of 9/11, it was dangerous to use such a touchy subject for advertising. They should not be taking advantage of an event like this to sell their product, however honourable they intended their actions to be, and I believe it to be very distasteful. I think the people in charge should have taken more time to consider how their actions could be perceived by the public. It is obvious that these companies are, as we discussed last Tuesday, in the difficult position of “saving face”, and are rapidly attempting damage control. Just like Sauder handling the very offensive “Frosh Chant” feedback, we see these companies in a similar situation with their 9/11 related advertising.

Sauder Frosh Chant: http://www.cbc.ca/news/canada/british-columbia/story/2013/09/09/bc-ubc-frosh-rape-chant.html