Apple’s recent release of it’s new phones included a cheaper version of the iPhone 5.  This phone, called the iPhone 5C was made as a lower-end smart phone, which is arguable considering their still relatively expensive cost of $599 without a contract. I read about this phone and think of it as a phone made for preteens and teens. It gives parents a cheaper option for their children, and with the bright new colours, and 8 megapixel camera with live photo filters, it seems very much like a phone geared towards the younger market.

Apple’s new iPhone 5C

I think Apple is making a smart move creating two different smart phones that both carry Apple’s prestigious “iPhone” title, but are geared towards two different markets. It increases Apple’s revenue streams because it is allowing a cheaper option for those who do not wish to spend so much more money for Apple’s iPhones. Apple also keeps a phone that is seen as the top-teir smart phone, and as the next-best-thing. Apple is always thinking of ways to be new and innovative, this gives them an advantage.

“Apple unveils 2 new iPhones including cheaper model.” www.cbc.ca. N.p., 10 Sept. 2013. Web. 22 Sept. 2013. <http://www.cbc.ca/news/technology/apple-unveils-2-new-iphones-including-cheaper-model-1.1700973>.