Sony has provided a route in which Netflix can penetrate the cable network and even in creating it’s own media.

Have you tried Netflix yet?

Netflix is fast moving into other segments of the entertainment industry, and with it’s popularity, it is definitely a threat to other companies. Netflix integrating itself into cable could spell big trouble for its competitors, and they might find it worthwhile to partner with Netflix to preserve themselves.

Sony and Netflix Deal: http://www.businessweek.com/articles/2013-10-15/with-sony-deal-netflix-lands-its-first-big-studio-show

I really wanted to add onto our Comm101 discussion however, and say that in a Google and Youtube partnership with Netflix, Youtube would allow Netflix to bring a whole new added convenience to streaming movies and TV series. Partnering with Youtube and Google could be a very smart move for Netflix, and it is beneficial to keep in mind that Youtube brings with it its own subscription base/viewer segment. Imagine if you, as a Netflix member, could go onto Youtube and search and watch your favourite movie on your already favourite video streaming site. I don’t believe it would be wise to require Netflix membership on Youtube, but it would give Netflix customers increasing convenience that they are ever craving.