Recently, airlines across the globe have been adding pre and in-flight purchases that provide the customer with added luxury and convenience. Some basic examples include extra legroom, early boarding, and quiet lounges. Airlines have now proceeded to exceed those benefits by offering luggage delivery to a home or office, renting out iPads with preloaded movies, and allowing passengers to bypass the luggage line altogether.

This strategy has the potential to be greatly successful because with reasonable prices, many passengers are willing to pay the fee to make their lives a little easier. If they are already spending hundreds of dollars for the plane ticket alone, the add-ons seem meager in comparison.

Airlines have also been tracking consumer data in order to target fliers by analyzing their past behaviour. It is a win-win situation because the vast amounts of research are well utilized, and the passenger is given the choice to upgrade their experience and essentially increase their satisfaction.

Having these options does not cause the airline to lose any profit. Since they are additional services that can be performed on or after the flight, they do not impact the company negatively and can only increase total revenue.

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The Canadian Cancer Society is implementing a notion where cancer patients will now have to pay a $100 fee in order to receive transportation to and from the hospital for treatments. The purpose of this fee is to cover the society’s expenses, which has been accumulating for the past few years due to increasing demand for the service. Although it is a one-time fee, one must question the moral reasoning behind this decision. Many of the people who are directly affected by it do not necessarily have the funds to afford it. This could have been avoided if someone had stepped up to take a leadership role and fundraise for the cause, and when one looks at the context of this situation, they can infer that an additional payment for a procedure such as radiation therapy goes against the generally accepted moral values of the country as a whole.

If we break this down, the fact is that it costs the Canadian Cancer Society roughly $390 for every patient who signs up for the ride service, which adds up to $6 million as a whole. One can also argue that the Toronto division alone raised a whopping $100 million in the past year, of which $48 million was spent on advertising. That $48 million would have been more than enough to support all the rides for the cancer patients. In other words, the company could have prioritized their distribution of money differently, to provide a greater outcome and benefit more individuals across the country.

References:

http://www.ctvnews.ca/health/ontario-cancer-society-to-charge-patients-100-fee-for-ride-to-treatment-service-1.1450302#ixzz2eeTgBG64