Recently, airlines across the globe have been adding pre and in-flight purchases that provide the customer with added luxury and convenience. Some basic examples include extra legroom, early boarding, and quiet lounges. Airlines have now proceeded to exceed those benefits by offering luggage delivery to a home or office, renting out iPads with preloaded movies, and allowing passengers to bypass the luggage line altogether.

This strategy has the potential to be greatly successful because with reasonable prices, many passengers are willing to pay the fee to make their lives a little easier. If they are already spending hundreds of dollars for the plane ticket alone, the add-ons seem meager in comparison.

Airlines have also been tracking consumer data in order to target fliers by analyzing their past behaviour. It is a win-win situation because the vast amounts of research are well utilized, and the passenger is given the choice to upgrade their experience and essentially increase their satisfaction.

Having these options does not cause the airline to lose any profit. Since they are additional services that can be performed on or after the flight, they do not impact the company negatively and can only increase total revenue.

Image and Article from: http://www.theglobeandmail.com/life/travel/travel-news/airlines-introduce-fees-you-might-actually-want-to-pay/article14602667/