![\"Maria](\"http:\/\/beta.images.theglobeandmail.com\/b1f\/life\/health-and-fitness\/health\/article14698231.ece\/ALTERNATES\/w220\/endorsements07lf1.JPG\" "\\"Maria")
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This article illustrates the impact that professional athletes have on present and potential customers regarding the promotion of unhealthy junk foods. Lebron James, Serena Williams and\u00a0Sidney Crosby\u00a0just to name a few.\u00a0The world of advertising is already mixed up with so much deception and manipulation that consumers have a hard time deciding on what to believe. When it comes down to it, “you have some of the world\u2019s most physically fit athletes promoting really unhealthy foods,\u201d which is detrimental to society as a whole. One is lead to question what the athlete’s morals and values are, and if what they are promoting aligns with that.<\/p>\n
The reason why these athletes choose to promote such unhealthy lifestyles is the extrinsic rewards that they receive from doing it, for example the money they receive from the endorsement deals. However, they do not realize\u00a0how their\u00a0choices will impact others in the long run; surveys state that the majority of consumers exposed to the advertisements are children ages 12-17.\u00a0Bragg makes a good point by saying that “professional athletes wouldn\u2019t endorse tobacco today because it would be a liability for them…We\u2019re hoping one day that the same would be true for unhealthy foods.”<\/p>\n
http:\/\/www.theglobeandmail.com\/life\/health-and-fitness\/health\/study-slams-athletes-promoting-junk-food\/article14698232\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" This article illustrates the impact that professional athletes have on present and potential customers regarding the promotion of unhealthy junk foods. Lebron James, Serena Williams and\u00a0Sidney Crosby\u00a0just to name a few.\u00a0The world of advertising is already mixed up with so … Continue reading