In the frame of e-marketing, businesses have very useful tools that can help them to promote their businesses by attracting new consumers, increasing sales, achieving more brand recognition… To benefit from all this possibilities businesses need to well use the web search engines as Google, Altavista, or Bing.
The tool I want to highlight today is the tool offered by Google named Adwords.
The way Adwords opperate is the following: businesses buy the words for which they want to appear in the first position of the search and the price you pay for the words depend on how demanded are the words you chose.
Many small businesses manage their own account with Adwords and it results in a waste of money because they don’t plan well their campaigns. Others simply believe that is useless for them because they are too small. In addition, it costs money and not all small businesses want to spend their resources in it
From my point of view Adwords is a great tool and all businesses should have the opportunity to use it. Luckily, Google has also realized of this necessity, in April 2012 Google launched a new program named “Google AdWords Premier Partner Program SMB”
With this program Google has gone one step further realizing of the necessities in the market and offering the small business the possibility to benefit from all the advantages that Google Adwords has for them.