Monthly Archives: October 2012

Brand positioning in SEO is crucial for brand awareness and drive traffic to companies’ web page.  Companies have historically created audience through TV adverts and advertisement campaigns, and more recently through online social networking services, blogs.  However, recent studies have … Continue reading →

Studying in depth the topic initiated in the previous post I will talk about consumers’ evangelism. When the influencers become very active and influential, they are called evangelism users. Those users creates content and generates a lot of traffic within … Continue reading →

80% of internet users are enrolled in more than three social networks, and 40 percent reporting being active members of two. How usually users share information? Consumers are talking about brands and products in social networks and those conversations influence … Continue reading →

One of the sectors where Social Media has become a key factor for businesses to engage and build loyalty is the airline sector.  Not all the airlines agree in investing in social media and in taking care of the consumer … Continue reading →