There are several tips that you should take into account when boosting your Facebook profile for your business. Here I have detailed the main ones so you can start improving your profile.
- Talk about topics that are not strictly related to your business but that you find interesting for your audience. For example, E-dreams explains us how to live in the dessert and gives us tips for that and indirectly gives us a point of departure to start thinking about travelling to the desert.
- Find creative ways to engage your audience with photos, contests, games, TV, apps and videos and don’t be afraid to be bold and creative when asking for a Like.
- Use hot spots on your welcome page to integrate your other online sites.
- Use videos to instruct and inspire, taking advantage of comments.
- If you have a blog, a business or a store, add your Facebook Like button in your blog page and integrate it
- Form strategic partnerships that benefit your fans
- Tell fans the rules of engagement on your page and monitor the comments that users post on your wall to limit the inappropriate comments or limit the comments about conversations far away in time.
- Make clear the benefits of liking your page. Users like to feel that you care more about them if they become your friends so you have to show them what privileges they would have.
Let your fans have fun by enjoying your post and making them laugh!