If you want to enter into the social media network world you need to know how Hootsuite works. Hootsuite is a tool created 3 year ago that help us to be updated and monitorize the social profile of our business or of our clients business. It allows you to monitorize at the same time Twitter, Facebook (personal profile and pages), LinkedIn, PingFM and others.
Why do you need it?
- It can update in all the social networks at the same time and set schedules for the update
- It doesn’t use resources from your computer because it is an on-line tool
- It can be used through phone
- It allows you to import RSS from a cool blog that you like and automatize its diffussion
- It is easy to use and customize to our preferences
- You can upload photos, videos and links
- It has a tool to analyze your activity which will help you to review your performance and redirect you social media strategy if the results are not the expected
How to use it?
If you don’t have a Twitter account do it first! What is intersting of this platform is to monitorize your different platforms. You will also need Facebook, LinkedIn.. to if you want to control all the social media platforms where you consumers or friends may are.
As soon as you register on Twitter, register on ( Hootsuite ) you can add in your profile the social media networks that you want to work with. Then you can create a message to upload in your social networks at the same time or in some of them. You can also chose to create a new colume to see another social network or answer the twitts by clicking on (“Retweet”) button.
In the Hootsuite dashboard we see the main navigation tool which gives you 5 main options.
- Streams – where you can see you social platforms streams
- People – where you manage the people you are following on twitter, your friends on facebook…
- Stands – it gives you the statistics of your activity
- Assignements – it allows you to share the manage of your social platforms account with other people
- Settings – for all your account settings and preferences
If you need to go deeper in the use of this tool you also have the opportunity to upgrade your account to the premium level and get the following features:
- Unlimited social networks
- Unlimited RSS/Atom feeds
- Unlimited stats history
- Add one team member to your account
- Google Analytic integration and Facebook Insights integration
- Bulk scheduling